I have been using WordPress for a long and, to be honest, I am fond of this site. Salesforce has its own fan base including me. It is quite arduous to compare both platforms. Both platforms hold a close place in my life. Does it hold in yours too? WordPress, as well as Salesforce both, are one of its kind.
Are your feelings resembling mine? Well, then how about going through this read together? We can share and rant about our experience along with figuring out wooCommerce and Salesforce Commerce Cloud. Let’s get started! If you are new with terms don’t worry we will start with defining terms:
What is a Website Builder?
A website builder is a tool that helps to build dynamic websites without much requirement of technical skills. We have ample of website builders over the internet. But, here we will know website builders that help to build online stores. E-commerce website builders are Magento, Shopify, Salesforce Commerce Cloud, WooCommerce, etc. This article is all about WordPress for WooCommerce and Salesforce Commerce Cloud.
What is WooCommerce?
WooComerce is an extension of WordPress aiming to help businesses develop the digital store. It is free to use with lots of designs paid as well as free. The plugin allows building an online store.
What is Salesforce Commerce Cloud?
It is a cloud-based SaaS (Software as a service) solution, aiming to enhance the digital shopping experience. This era belongs to digitalization. Online presence holds importance. There is a transition going on from traditional to digital. If you are thinking to open an online store or you are searching for a digital option to manage your glazing business, this article is for you. So, let’s analyze:
WordPress for WooCommerce Vs Salesforce Commerce Cloud
1. Open-source: WordPress and WooCommerce Plugin both are free. You can use high-quality free designs to make an engaging online store. SFCC has a pricing model.
WooCommerce: 1 ; Salesforce Commerce Cloud: 0
2. Engagement: Over 35 percent of internet is covered using WordPress as a website builder. Hence, the platform has huge support. Salesforce is continuously evolving but has not reached this share yet.
WordPress for WooCommerce: 1 ; Salesforce Commerce Cloud: 0
3. Gives full control: WordPress has been around for a long time and is not going anywhere any soon. It has a great content management system. You can do any changes in your site under the sun, WordPress gives you the full authority over your site.
WordPress for WooCommerce: 1 ; Salesforce Commerce Cloud: 0
4. An Ecommerce Site: WordPress without WooCommerce is blogging on the content platform. With the integration of WooCommerce, it became an e-Commerce platform as well
Salesforce Commerce Cloud has ecommerce features which are particularly useful and scalable for bigger businesses like Coca-Cola where the number of transactions are reaching thousands every minute.
For a SMB based business, woocomerce can be more than good, with additional integrations made to invoicing platforms like Invoiceninja.
WordPress for WooCommerce: 1 ; Salesforce Commerce Cloud: 0
5. Plugins: WordPress has lots of plugins but at times it is a high risk to use those plugins. You might not get the speed you want. So, we use the Cache plugin. But, sometimes it is a bit complex and not up to the mark. We can use plugins free of cost and implement without a developer to optimize site, though. SFCC offers an A/B testing feature. You can know which version is best by tracking your test subscriber response. However, Salesforce Commerce Cloud really doesnt provide as many free plugins as WordPress has to offer. For example, with one free plugin you can connect your mailing autoresponder (like Mailchimp) to your woocommerce store. If you have to do that same in Salesforce Commerce Cloud, you will have to think of using Pardot, which is easily another additional 12k USD per year in terms of licenses alone.
WordPress for WooCommerce: 1 ; Salesforce Commerce Cloud: 0
6. Personalization: In terms of personalization, Woocommerce has plenty of options and plugins. Right from ravishing themes, dashboards, reports to awesome integrated plugins support, the whole thriving community can you get you build your site and designed so as to meet the global standards in a matter of minutes.
Salesforce Commerce Cloud does give you options to customize the store, but most users have complained that the look and feel of commerce cloud is not something to fall for. While the internal payment gateway and volume based transaction handling mechanisms are rock solid, the personalization experience needs more additional flavours.
WordPress for WooCommerce: 1 ; Salesforce Commerce cloud: 0
7. Deployment of global solutions: Just like me are you looking for an option to roll out global sites instantly? I used my time to analyze both platforms, you can save yours. Salesforce Commerce Cloud makes the business more scalable. You can easily implement solutions in SFCC. These days, with lots of options available at customers’ doorsteps, speed has become a determining factor. We must praise SFCC for optimizing performances considerably.
WordPress for woocommerce: 0 ; Salesforce Commerce Cloud: 1
8. Predictive Intelligence: Integration of next-gen technologies like Artificial Intelligence in SFCC helps businesses stimulating shopping experiences for customers. With the increasing bar in online shopping each passing day, businesses need more advanced solutions. AI gives smart analytical insights into the customer’s buying patterns and behavior. You do not have to analyze your data manually. The predictive analysis feature of SFCC does it for you. We do not have any such features yet for WooCommerce.
WordPress for WooCommerce: 0 ; Salesforce Commerce Cloud: 1
9. Product management: SFCC allows firms to manage stores located anywhere globally. You can organize and manage billing, product availability, etc from a back-end platform. This cloud-based SaaS solution helps in smooth payment just with a single touch.
Fact: Salesforce is one of the first commerce solutions that completely support Apple pay online.
However, woocommerce is also a similar player in the product management niche. With provision to add variants, attributes, inventory management, stock alerts, the whole solution is customizable and works great if you connect to a CRM of your choice. Woocommerce is definitely a winner in terms of Product management.
WordPress for WooCommerce: 1 ; Salesforce commerce cloud: 0
What is Our Take On The Whole Story?
Were you counting scores?
Total score- WordPress for wooCommerce: 7 ;
Salesforce Commerce Cloud: 2
We believe Woocoomerce + Salesforce integration is a far better approach than implementing Salesforce Commerce Cloud directly. The reasons for them are quite specific. There is obviously a huge pricing advantage and at the same time, there is actually a possibility for a lower cost to market strategy. If you are looking to integrate your woocommerce website with Salesforce, we can be help for you. You can book a call to discuss how we can help you achieve the same.
Woocommerce is a clear winner when it comes to ecommerce stores. While Salesforce does the same when its about providing the best customer experience. In fact, as a glazing business you can also host your e-commerce store in Woocommerce and integrate the same with your Glazeforce CRM. We at Glazeforce provide customized solutions to connect your woocommerce instance to your Salesforce CRM without you having to pay a huge licensing cost to get Salesforce Commerce Cloud. We offer a full turn key solution for double glazing businesses. Why not book a strategy call with us and we even show you a demo of our product ?
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